What is off page search engine optimization?

Off page optimization refers to the procedures and search engine optimization support methods that can help to increase the web page rankings.  It is a regular process and done offsite usually not visible. Primarily off page engrosses a number of activities to improve a website’s search engine rankings. 

This includes link building, directory submission, article writing, article submission, press releases & blogging etc. The process of off page optimization is done ethically for better and long term results. Offsite optimization is as important as onsite optimization and this technique relates to how your website is linked to external pages. This particular technique will help you to get back links from sites, thus helping your website to get positive results on overall rankings.